Liz Abshire

EE5800E3-11F2-4B13-998D-8F176DED7BC4.JPG

I’m a design leader focused on architecting successful design solutions for users and businesses. Over the last decade, I’ve designed products for Spotify and the podcast industry, ad tech B2B, D2C mobile lifestyle and business applications, and durable interfaces.

Within the product development lifecycle, I'm passionate about how teams leverage the right strategies and solve the right problems when creating new user experiences, content types, or interaction paradigms. It's a balancing act between expressive and functional execution, each having a specific rationale or moment that adds true value to a customer’s experience.

I thrive on collaborative teams in a strategic player-coach role. It's important to me to build lasting cross-functional relationships between individual contributors and leaders.

Design Trading Cards

Testimonials

  • “Liz is a powerful strategic thinker. One of her superpowers is in interrogating a problem to find its root, and then utilizing a number of design thinking pathways to arrive at a solution. Additionally, she invites her collaborators into this stage of her work, bringing engineers, product managers and other designers along for the strategic ride to ensure that the full team is equipped with the context it needs to tackle the problem.”

    Design Manager - Spotify, Podcast Mission - Sam Tercek

  • “Liz is a highly motivated designer who is able to connect across disciplines in order to achieve a shared outcome. Her ability to remain effective at all stages of a product lifecycle (from start to finish) makes her a natural team leader. She maintains a high degree of respect for the customer and delivers work to improve the nature of their experience. During part of her tenure at Spotify, Liz was a critical component of us shipping work related to our podcast video offering of which has found a great deal of success...the work itself wouldn't have landed the way it did if it weren't for Liz's leadership and contributions.”

    Head of Design - Spotify, Podcast Mission - Michael Villaseñor

  • “Throughout her design process, Liz is fierce when it comes to advocating for the user, and adamant when it comes to making those needs known across teams. That being said, Liz is simultaneously a ruthless prioritizer -- and while she is dedicated to delivering the best possible experience -- this does not inhibit her collaborations with cross-functional stakeholders, who have diverse priorities and bandwidths. Instead, Liz navigates these relationships and juggles competing needs with poise and curiosity.”

    Content Designer - Spotify - Julia Avila

  • “Liz gives and receives feedback on the designs in a constructive manner, motivating the engineers to think about how to achieve the ideal user experience.”

    Engineering Manager -Spotify - Maria Goveas

SKILLS

Product Design

Strategy

User Research

Workshop Facilitation

X-Collaboration

Storytelling

Business Aware Design

Design Thinking

Mentorship & Leadership

Product Design • Strategy • User Research • Workshop Facilitation • X-Collaboration • Storytelling • Business Aware Design • Design Thinking • Mentorship & Leadership •